We drive your business forward.
We drive your business forward.

We Drive Your Business Forward.

Datentreiber support your company with the following services in order to develop an individual and successful data strategy, to put it into practice and to establish it with the employees:

Data Strategy Workshop

… to start a successful data strategy project.

Learn more about our workshops.

Data Strategy Consulting

… to concretise and realise your data strategy.

Learn more about our consulting services.

Data Strategy Certifications

… so that you can independently design and implement data strategies.

Learn more about our certifications.

We drive your business forward.

The Datentreiber Method: Data Strategy Design

The innovative method of Data Strategy Design enables your company to quickly and reliably develop an effective business strategy to derive benefits for your company and your customers from your corporate data and to gain competitive advantages.

The method is based on the recognised Design Thinking approach and uses visual collaboration tools (“canvas”) such as the Data Strategy Designkit by Datentreiber.

Renowned companies have used the method in numerous workshops, consulting projects and seminars and have successfully applied it to their own and client projects.

You can find out more about Datentreiber’s Data Strategy Design under method and in our blog.

We drive your business forward.

With Creative Data Strategy Design to a Successful Data-Driven Business.

Datenentreiber empowers your company to use data in a targeted way to reduce costs, increase sales, retain customers and develop new products and business models. We help you to tap your data sources, refine and utilise the data – in marketing, sales, service or for product and business innovations.

We look forward to your contact.

We drive your business forward.

About Us

The drives behind Datentreiber are Martin Szugat and Georg Arens: they are shareholders & managing directors of Datentreiber GmbH. Before Datentreiber, they already founded and managed other companies – among others in the areas of software development, social media marketing and data analysis.

In his younger years, Martin studied bioinformatics, researched in the field of machine learning and data mining, and worked as a freelance technical author and IT consultant. Since 2014, he has been responsible for the Predictive Analytics World and Deep Learning World conferences in Germany as programme director.

Georg brings 30 years of experience in data projects. He studied computer science with a focus on database systems and then worked for many years for American software companies such as MicroStrategy or IBM in the BI, data warehouse and analytics area. Along the way, he has filled all roles from developer to managing director and thus understands the technical side as well as the business or management side.

At Datentreiber, the two are supported by a network of experts. All experts have their own special areas of expertise and are trained and certified according to the Data Strategy Design method.

Datentreiber’s clients and users of Data Strategy Design include well-known companies such as Nestlé, E.ON, ProSiebenSat1, KfW Bankengruppe, GfK, PAYBACK and many other corporations, medium-sized companies and start-ups.

We drive your business forward.

Our Customers Are Our Driving Force.

We drive your business forward.


How to successfully advance (data) strategies

How to successfully advance (data) strategies

For Datentreiber’s 10th anniversary, we have a guest article by Ulrike Reinhard in which you will learn about the nine principles that enable the successful transformation of data strategies.

Zum Beitrag im Datentreiber-Blog

AI for Creatives: The Generative AI Canvas

Our freely available Data Strategy Design Kit has been enriched by a free tool: with the Generative AI Canvas you can find the right use cases of generative AI for your company.

Zum Beitrag im Datentreiber-Blog

Elements of Data Strategy– Interview With the Author Boyan Angelov

Our method of data strategy design finds its place in many publications. It has already been mentioned in numerous articles, books and blog posts. Now also in the recently published book “Elements of Data Strategy” by Boyan Angelov.

Zum Beitrag im Datentreiber-Blog

We drive your business forward.

Talk to Us.

We would be happy to send you further information and are available for a personal conversation. We look forward to your contact and the joint challenges that lie ahead.

Please feel free to call us or write to us.

We drive your business forward.

General Terms and Conditions of Business

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We drive your business forward.