The year 2022 is flying by. We have experienced a sensational amount, met many people and further developed our method and ourselves personally. We were on the road again at trade fairs and were again able to accompany and coach our clients in presence. Here you can find a review of the year.
A successful data strategy must pass a critical review from three angles: feasibility, viability and desirability. With a smart data strategy design, you can find that sweet spot faster.
With technologies like big data or data lakes you can accumulate a lot of data. But more data does not necessarily imply more information. Before you start collecting, you should be clear about what data will help you how and which data you will need. The Data Strategy canvas supports you in this process.
For your first step towards a data-driven business it is essential to know your starting position. You can determine this and your next step with data and analyses with the Analytics Maturity canvas.
With data, analytics and data science, many things can be measured. But not everything you measure actually contributes to your customers' success. The Customer Touchpoints canvas keeps you on track.
A basic understanding of tools and methods of data science and analytics as well as a solid methodology are the basis for developing your data strategy. Start your journey with this article in our six-part series of articles.
With the Data Strategy Designkit you can quickly and easily get started to develop successful data strategies for your company or your customers.
This is the first article in our introductory series on data strategy design showing you how design thinking can help you become a data-driven company.
Wie das mit der von uns entwickelten Methode des Datenstrategie-Designs funktioniert, verrät Ihnen Martin Szugat im Fachartikel im iX-Magazin.
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